Emerald journal news
6th IFLA International Marketing Award - sponsored by Emerald Group Publishing Ltd
The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners of the 6th IFLA International Marketing Award for 2008.
First place was awarded to Ros Dorsman of Central West Libraries, Australia, rdorsman@orange.nsw.gov.au. The library developed an online classroom partnership: online homework help for school students. The slogan for the winning campaign was “Have you done your homework?” The first-place winner will receive airfare, lodging, and registration for the 2008 IFLA General Conference and Council to be held this year in Quebec City, Canada, and a cash award of $1,000 (U.S.) to further the marketing efforts of the library.
Second place was awarded to Shelley Civkin, Richmond Public Library, Canada, shelley.civkin@yourlibrary.ca, for the Ralphy Card Campaign. The winning slogan was "Go Anywhere, Learn Anything; Read Every Day©”
Third place was awarded to Grant Kaiser, Calgary Public Library, Canada, grant.kaiser@calgarypubliclibrary.com The winning slogan was "The Neatest People Have a Library Card.”
More details about these winning campaigns are available from Christie Koontz, ckoontz@ci.fsu.edu, Information Coordinator for the jury.
The first place winner will be announced officially at the IFLA press conference Monday, August 11, 8:30 to 10 am in room 204ab of the Conference Center, in Quebec City, Quebec, Canada. Second and third place winners will be announced also and awarded with distinctions.
Criteria and Applications
For this sixth award, applications were available on the IFLA Web. The deadline was April 18, 2008. Altogether there were 27 applicants from 16 countries including Russia, Canada , Australia, India, Singapore, Philippines, USA, Belgium, Burundi, Colombia, Congo, Cuba, Ivory Coast, Serbia, South Africa, Tanzania.
Any library, agency, or association in the world that promotes library service was eligible to receive the award. The IFLA International Marketing Award is to honor organizations that have implemented creative, results-oriented marketing projects or campaigns.
Objectives of the Award
• Reward the best library marketing project worldwide each year
• Encourage marketing in libraries
• Give libraries the opportunity to share marketing experiences
This year's applicants were carefully judged on the following:
1. Strategic approach to marketing;
2. Creativity, originality, innovation and social value;
3. Potential for generating widespread public visibility and support for libraries;
4. Effectiveness of communication;
5. Commitment to ongoing marketing activities.
6. Expression of emotion, sustainability and ethical aspects.
The Jury revised the criteria to facilitate increased understanding of marketing, and participation by a broader range of countries. A new goal that was reached was to recognize marketing efforts by developing countries with fewer resources.
For more information contact the following representatives of the Jury of the IFLA International Marketing Award :
• Daisy McADAM (Switzerland) - Daisy.McAdam@ses.unige.ch
• Mariétou DIOP (Senegal) - mddiop@ucad.sn
• José Antonio GOMEZ HERNANDEZ (España) - jgomez@um.es
• Dinesh K. GUPTA (India) - dineshkg_in@yahoo.com
• Christie KOONTZ (USA) - ckoontz@admin.fsu.edu