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CHARM Association
Conference on Historical Analysis and Research in Marketing (CHARM)
CHARM Association
The CHARM (Conference on Historical Analysis and Research in Marketing) Association facilitates historical research in marketing and organizes and promotes the biennial CHARM Conference. The 2009 CHARM Conference will be held May 28 – May 31, 2009 at the University of Leicester in the UK. JHRM can provide a high-quality outlet for CHARM-inspired research. For more information on CHARM, visit the CHARM Association website.