Emerald journal news
Book Announcement - Michigan State University Contributions to International Business and Innovation (Advances in International Marketing, volume 19) published!
Edited by: S. Tamer Cavusgil
ISBN 13: 978-1-84855-440-5
Published: January 2009
Price: STG £64.95, USD $ 124.95, EUR €97.95
Buy it now from our bookstore http://books.emeraldinsight.com/
Volume 19 of Advances in International Marketing is quite unique. It features essays in marketing and international business written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.
Table of Contents
Preface: An introduction to the AIM volume on MSU Contributions to Research in International Business and Innovation
S. Tamer Cavusgil and Roger J. Calantone
By the Red Cedar River: The Development of My Academic Life In the Field of International Marketing and Innovation
Tiger Li
A Personal Reflection on MSU Contributions to Innovation/New Products
Mitzi Montoya
Contributions of Doctoral Training at MSU: Reflections and a Tribute to Professor Cavusgil
Cuneyt Evirgen
Influences and Aspects of the Michigan State University Doctoral Program
Matthew B. Myers
Evolution of a Research Stream: Critical Role of Professor Cavusgil and Michigan State University
Gary Knight
MSU - A Cradle of Success: My Story
Shaoming Zou
From Global Marketing Strategy to Global Brand Management:Seeing the World through MSU Colored Lenses
Aysegul Ozsomer
Beginnings of a Fulfilling Career
Gregory E. Osland
Earning the Doctoral Degree: An Example of Relationship Marketing
Poh-Lin Yeoh
Developing Scholars for the Innovation Age
Hakan Saraoglu
The Effects of MSU on Me: A Look at the Past, Present and the Future
Jeffzrey B. Schmidt
Wine, Hybrids and Nanotech: Exploring the Undesirables
Rosanna Garcia
The MSU Flavor
Kwong Chan
The Culture that Impacts Intergenerationally
Daekwan Kim
A Short Essay on the Program and the People Who Inspired Me
Elif Sonmez Persinger
The Editor