
Business Computing, Handbooks in Information Systems, Volume 3
G. Adomovicius and A. Gupta
ISBN: 9781848552647
Published: January 2009
Price: £124.95
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Table of contents
About the series
The authors
Business Computing focuses on three distinct areas. Firstly (in “Enhancing and Managing Customer Value”), it deals with presenting the state-of-knowledge in managing and enhancing customer value through extraction of consumer-centric knowledge from mountains of data that modern interactive applications generate. The extracted information can then be used to provide more personalized information to customers, provide more relevant information or products, and even to create innovative business processes to enhance overall value to customers. The second section of the book (“Computational Approaches for Business Processes”) presents several specific innovative computing artifacts and tools developed by researchers that are not yet commercially used. These represent cutting-edge thought and advances in business computing research that should soon find utility in real-world applications or as a tool to analyze real-world scenarios. The final section in the book (“Supporting Knowledge Enterprise”) presents approaches and frameworks that focus on ability of an enterprise to analyze, build, and protect computing infrastructure that supports value-added dimensions to the enterprise’s existing business processes.
Introduction
Gediminas Adomavicius, Alok Gupta
PART I Enhancing and Managing Customer Value
PART II Computational Approaches for Business Processes
PART III Supporting Knowledge Enterprise
The dual goal of the Handbooks in Information Systems is to provide a reference for the diversity of research in the field by scholars from many disciplines, as well as to stimulate new research. The amazing and ongoing explosions in technology innovations in networking continue to produce many new opportunities in information systems both in social areas and business. The successful exploitation of technologies will depend on our understanding of how to deploy these innovations. These challenges should ensure that information systems will be an exciting field and we expect the handbook series to play an important role in providing the background knowledge to sustain this excitement and expand the scope of this background.
Gediminas Adomavicius is an Associate Professor in the Department of Information and Decision Sciences at the Carlson School of Management, University of Minnesota, USA.
Alok Gupta is a Professor at the Carlson School of Management, University of Minnesota, USA.