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Journal of Research in Interactive Marketing

ISSN: 2040-7122


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Information Page

Editorial objectives

Formerly published as Direct Marketing: An International Journal, the mission of the Journal of Research in Interactive Marketing is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.

Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics.   

Editorial scope

Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics.  Submissions focusing on both conceptual developments and empirical advances are encouraged with the emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research to business, policy and society should be explicit. Topics areas which will be addressed, but are not necessarily limited to, include:

• Comparative studies of effective direct/multi-channel marketing activities across different markets and market regions
• Measuring the effectiveness of interactive marketing activities
• Identifying appropriate interactive marketing activities across varying organizations and industries
• Interactive/Multi-channel marketing in the public sector/non-profit realm
• Ethical/legal issues in interactive marketing
• Leveraging current organizational competencies in an interactive marketing context
• Strengths and weaknesses of various interactive/multi-channel marketing activities
• Assessing the interactive marketing environment
• Applying interactive/multi-channel marketing to gain competitive advantage
• Establishing and maintaining customer relationships through interactive marketing channels
• Perceptions and misconceptions of interactive/multi-channel marketing
• Using interactive marketing channels to expand market scope and customer base
• Issues related to industry and government policies in interactive marketing
• Professionalism in interactive/multi-channel marketing activities

The editor will also consider papers related to “best practices” for practitioners as well as case studies provided they are structured such that the reader can gain useful, direct applicable lessons for improving interactive marketing activities.

Published quarterly, the Journal of Research in Interactive Marketing is a vital source of information for any individual or organization.

Indexed and Abstracted in

• Cabell's Directory of Publishing Opportunities in Management and Marketing
• Electronic Collections Online
• Inspec
• Scopus
• Zetoc (British Library)

SUBMISSIONS NEWS

Journal of Research in Interactive Marketing has transferred to the ScholarOne Manuscripts online submission system (http://mc.manuscriptcentral.com/jrim). For details on how to submit please see the author guidelines.

Journal of Research in Interactive Marketing is available as part of an online subscription to the Emerald Marketing Subject Collection. For more information, please email collections@emeraldinsight.com.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.