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Journal of Historical Research in Marketing

ISSN: 1755-750X

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Editorial Objective

Launching in 2009, Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought.  Marketing is defined broadly to include the activities involved in commercial exchange and other commercial-like activities.  Marketing history includes, but is not limited to, the histories of advertising, retailing, channels of distribution, product design & branding, pricing strategies, market research, and consumption behaviour - all studied from the perspective of individuals, companies, industries, or of whole economies and societies.  The history of marketing thought examines the histories of marketing ideas, concepts, theories, and schools of marketing thought including the lives and times of marketing thinkers.  This includes biographical studies as well as histories of institutions and associations involved in the development of the marketing discipline.  We welcome manuscripts that deal with the origins, growth, and development of both marketing history and the history of marketing thought.  All time frames and geographical settings are of interest.  Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context.

History broadens and deepens our understanding of marketing.  It provides a context and perspective for contemporary marketing practices and ideas.  Nevertheless, marketing history is also valuable in its own right and for its own sake.  Marketing history is studied within a broad range of related historical disciplines including business history, social and cultural history, marketing, and other business disciplines.  JHRM welcomes high quality, original research that encompasses that broader range of historical approaches, philosophical positions, and methodologies.  The distinguishing theme is its historical orientation. 

Coverage

• Marketing history
• History of marketing thought
• Advertising history
• Retailing history
• History of consumption
• Historiography

Key Journal Audiences

• Marketing scholars and practitioners
• Marketing historians
• Marketing students (especially graduate and doctoral)
• Business historians
• Libraries

Journal of Historical Research in Marketing is available as part of an online subscription to the Emerald Marketing Subject Collection. For more information, please email collections@emeraldinsight.com.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.