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Business Strategy Series

ISSN: 1751-5637

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Strengthen your hand against global competitors with this definitive guide to business strategy

It's a simple enough idea - contact 50 of the world's leading strategic thinkers (from blue-chip top executives to specialist consultants) and ask them to spell out their single best business improvement idea or a strategy that has been proven to work within their organization. Then pull them together in a single resource guide for senior executives: Business Strategy Series.

Business Strategy Series brings 50 exclusive briefing papers to your desktop, covering all aspects of strategy development and implementation. It brings together the strategic thought leaders behind many of the world's leading corporations including senior executives, top-flight consultants and business school gurus. So you get the expertise and insights of some of the world's leading authorities for a fraction of what it would cost to commission just one report.

These briefings have been specially written for the journal - you won't find them published anywhere else. At around 4-5 pages, each of these tightly-written pieces is designed to get you thinking differently about a key business issue...and give you the tools to put those ideas into action right away. Each briefing proposes a new idea or approach and sets out clear, practical steps for implementing it in your own organization.

• Build strategic plans that can be executed quickly and successfully
• Select and apply the optimal performance measures
• Manage and exploit all your brands
• Identify and implement new HR and marketing strategies
• Manage change and foster innovation

Key Audiences

• Chief Executive Officers, their advisors and strategy teams
• Corporate leaders with bottom-line responsibilities
• Management Consultants
• Academic researchers
• Company Presidents

 Business Strategy Series is indexed and abstracted in:

• OCLC's Electronic Collections Online 
• Inspec

To find out the usage statistics for this journal please email the publisher

Business Strategy Series is available as part of an online subscription to the Emerald Strategy Subject Collection. For more information, please email collections@emeraldinsight.com.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.