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International Marketing Review

ISSN: 0265-1335
Ranked by Thomson Reuters (ISI)
Full text online
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Unique attributes

International Marketing Review is the "International Marketing" Review and not an International "Marketing Review". This means it seeks to publish interesting, well-written and academically robust papers which communicate clearly on international marketing issues. It is not a general marketing journal.

IMR will not compromise on the quality or relevance of the papers it publishes. To this end, IMR jealously guards the rigorous review procedures which has put it in the vanguard of fully refereed journals, by ensuring that all papers undergo double blind peer review by three reviewers.

Topicality

As the world shrinks, so marketing opportunities expand. Radical advances in communication and transportation bring markets closer-the skill lies in identifying the areas of greatest potential profit, and developing global strategies that still function effectively in meeting local needs. Understanding the complexities involved in devising powerful international marketing campaigns is a key element in building successful sales initiatives-this journal publishes papers from internationally distinguished academics and practitioners in the field to aid that process.

Key benefits

By drawing on important research and case study material from contributors all over the world, the journal offers genuinely international perspectives on the key issues and concerns preoccupying marketers. All the papers published in the journal are refereed and aim to communicate theoretical information clearly so it can be applied to practical situations in the real world. An essential resource for practitioners in a high-pressure industry, as well as being academically robust.

Key journal audiences

• Academic and corporate libraries
• Marketing academics
• Marketing managers
• Students of international marketing

Coverage

• Conceptual and empirical studies in international marketing
• Marketing abstracts of major current papers and research
• Practical applications and case studies

Indexed and Abstracted in

• Cabell's Directory of Publishing Opportunites in Marketing
• Collectanea Corporate
• CPI Digest
• Current Citations Express
• Current Contents ® / Social and Behavioural Sciences
• Electronic Collections Online
• Emerald Management Reviews
• EP Collection
• Expanded Academic Index
• Galileo
• General Reference Center
• Government & Policy
• ISI Alerting Services
• Journal Citation Reports/Social Sciences Edition
• Manning & Napier
• PsycINFO
• Social Sciences Citation Index ®
• Social SciSearch ®
• Telebase
• Zetoc (British Library)

International Marketing Review is available as part of an online subscription to the Emerald Marketing Subject Collection. For more information, please email collections@emeraldinsight.com.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.