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Unique attributes

Marketing Intelligence & Planning aims to provide a vehicle that will help marketing managers put research and plans into action. Users of research need to communicate with those who undertake research about their problems. The journal intends to publish articles on how information gathered by researchers has been processed and translated into action plans.

Topicality

At its most fundamental level, marketing is about selling. Within that broad description lies a wealth of skills encompassing information-gathering, data interpretation, consumer psychology, technological resource knowledge, demographics and the marshalling of human and technical resources to create a powerful strategy. More and more professionals in the field are acquiring skills at more sophisticated levels to enable them to compete in an increasingly tough commercial climate; this journal is one way of acquiring those skills to keep you ahead of the field.

Key benefits

By analysing the relationship between the planning and implementation stages, the journal offers practical advantages to marketers aiming to sharpen their skills and give new impetus to marketing campaigns. Both academics and practitioners will gain from the wide perspectives on all stages of the marketing process.

Key journal audiences

• Academics and libraries studying and supplying the field
• Corporate planners
• Marketing consultants
• Marketing planners
• Marketing professionals
• Sales professionals

Coverage

• Abstracts from over 300 international publications
• Advertising effective research
• Effective use of concept testing
• Essential management skills
• Marketing research to meet corporate goals
• Sales management
• Strategic planning
• Technological forecasting
• Understanding buyer behaviour

Marketing Intelligence & Planning is indexed and abstracted in:

• Emerald Management Reviews
• Autographics
• Business Source
• Cabell's Directory of Publishing Opportunities in Management and Marketing
• Collectanea Corporate
• CPI Digest
• Current Citations Express
• Electronic Collections Online
• EP Collection
• Expanded Academic Index
• Galileo
• General Reference Center
• Innovative
• Manning & Napier
• Market Research Abstracts
• PsycINFO
• Telebase
• The Marketing Report
• Zetoc (British Library)

Marketing Intelligence & Planning is available as part of an online subscription to the Emerald Marketing Subject Collection. For more information, please email collections@emeraldinsight.com.

This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.