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Editorial team

Editor

Dr Richard C Leventhal
7678 Upham Street, Arvada, CO 80003, USA
rcleventhal@hotmail.com

Regional Editors

Professor Richard Elliott, University of Bath, UK
Dr Lea Prevel Katsanis, Concordia University, Canada
Professor Mark David Uncles, University of New South Wales, Australia

Book Review Editor

Professor Geoffrey P Lantos
Stonehill College, Business Admin Dept, Duffy Box 55, North Easton Ma 02357, USA
glantos@stonehill.edu

Pricing Strategy & Practice Editors

Professor Hooman Estelami
Associate Professor, Fordham University School of Business, USA

Dr Sarah Maxwell
Assistant Professor of Marketing, Fordham University, USA

Beyond Product's Brand Management Editor

Professor Herbert Jack Rotfeld
Professor of Marketing, Auburn University, USA

Case-Section Editor

Dr Dennis A Pitta
Professor of Marketing, University of Baltimore, USA

Publisher

Richard Whitfield
rwhitfield@emeraldinsight.com

Assistant Publisher

Jessica Davis
jdavis@emeraldinsight.com

Editorial Advisory Board

Dr Dan Ailloni-Charas, Stratmar Systems Inc, USA
Dr Syed H Akhter, Marquette University, USA
Professor Frank Alpert, The University of Queensland, Australia
Professor Silva K Balasubramanian, Southern Illinois University at Carbondale, USA
Dr Blaise J Bergiel, Nicholls State University, USA
Dr Albert V Bruno, University of Santa Clara, USA
Mike Capizzi, Frequency Marketing, USA
Professor Leslie de Chernatony, Università della Svizzera italiana, Lugano, Switzerland and Aston Business School, UK
Professor Larry D Compeau, Clarkson University, USA
Dr Charles Duke, Clemson University, USA
Dr Richard Ettenson, Thunderbird - The American Graduate School of International Management, USA
Professor John Fernie, Heriot Watt University, UK
Dr Eugene H Fram, Rochester Institute of Technology, USA
Dr Myron Gable, Shippensburg University, USA
Dr Robert R Harmon, Portland State University, USA
Professor Lynn Harris, Shippensburg University, USA
Colin Jevons, Monash University, Australia
E Mick Kolassa, University of Mississippi, USA
Martin Lindstrom, Lindstrom Company, Denmark
Professor Norton Marks, California State University, USA
Professor Kent B Monroe, University of Illinois, USA
Dr Beverly Olson, Minnetonka, USA
Dr James E Ricks, Southeast Missouri State University, USA
Dr Robert Rothberg, Rutgers Graduate School of Management, USA
Professor Don E Schultz, Northwestern University, USA
Professor David Wilemon, Syracuse University, USA
Professor Ugur Yavas, East Tennessee State University, USA