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Editorial team

Editor

Bo Edvardsson
Service Research Centre - CTF, Karlstad Se-65188, Sweden
bo.edvardsson@kau.se

Founding Editor

Robert Johnston, Warwick Business School, UK

Former Editor

Jos Lemmink, Maastricht University, Netherlands

Assistant Editor

Ingrid Hansson
Service Research Center - CTF, Karlstad Se-65188, Sweden
Ingrid.Hansson@kau.se

Associate Editors

Robert C Ford, University of Central Florida, USA
Anders Gustafsson, Karlstad University, Sweden
Lester W Johnson, The University of Melbourne, Australia
Chris Voss, London Business School, UK

Book Review Editor

Javier Reynoso
Graduate School of Management and Leadership (EGADE), Avenida Fundadores y Rufino Tamayo, Colonia Valle Oriente, San Pedro Garza Garcia C.P. 66269, Neuvo Leon 66269, Mexico
jreynoso@itesm.mx

Publisher

Kate Snowden
ksnowden@emeraldinsight.com

Assistant Publisher

Daisy Banham
dbanham@emeraldinsight.com

Editorial Advisory Board

Lerzan Aksoy, Fordham University, USA
Tor Wallin Andreassen, Norwegian School of Management, Norway
Colin Armistead, Bournemouth University, UK
Bruce R. Barringer, University of Central Florida, USA
Ravi S Behara, Florida Atlantic University, USA
Leonard L Berry, Texas A&M University, USA
Mary Jo Bitner, Arizona State University, USA
Keith Blois, University of Oxford, UK
David E Bowen, Thunderbird - The American Graduate School of International Management, USA
Stephen W Brown, Arizona State University, USA
Doren D Chadee, University of Southern Queensland, Australia
Kah-Hin Chai, National University of Singapore, Singapore
Richard B Chase, University of Southern California, USA
Jean-Charles Chebat, HEC Montreal, Canada
Tan Kay Chuan, National University of Singapore, Singapore
David A Collier, Ohio State University, USA
J Joseph Cronin, Jr, Florida State University, USA
Lawrence F Cunningham, University of Colorado at Denver, USA
Pratibha A Dabholkar, University of Tennessee, USA
Mark M Davis, Bentley University, USA
Ko de Ruyter, University of Maastricht, Netherlands
Bo Enquist, Kalstad University, Sweden
Raymond P Fisk, Texas State University, USA
Sabine Fliess, Fern Universitat in Hagen, Germany
Margareta Friman, Karlstad University, Sweden
Dwayne D Gremler, Bowling Green State University, USA
Kjell Grønhaug, Norwegian School of Economics and Business Administration, Norway
Christian Grönroos, Swedish School of Economics and Business Administration, Finland
Markus Groth, The University of New South Wales, Australia
Evert Gummesson, Stockholm University, Sweden
Aino Halinen-Kaila, Turku School of Economics and Business Administration, Finland
James L Heskett, Harvard Business School, USA
Railton M Hill, Swinburne University of Technology, Australia
Maria Holmlund, Swedish School of Economics, Finland
Larry W. Jacobs, Northern Illinois University, USA
Joby John, University of Lousiana at Lafayette, USA
Michael D Johnson, University of Michigan Business School, USA
Jay Kandampully, Ohio State University, USA
Hans Kasper, Maastricht University, Netherlands
Timothy L Keiningham, IPSOS Loyalty, USA
Sheryl Kimes, Cornell University, USA
Per Kristensson, Karlstad University, Sweden
Annouk Lievens, University of Antwerp, Belgium
Veronica Liljander, Swedish School of Econonomics and Buisness Administration, Finland
Ian N Lings, Queensland University of Technology, Australia
Sylvia J Long-Tolbert, University of Toledo, USA
Peter R Magnusson, Karlstad University Service Research Center, Sweden
Anna S Mattila, Pennsylvania State University, USA
Jan Mattsson, Roskilde University, Denmark
Bert R Meijboom, Tilburg University, Netherlands
Anton Meyer, Ludwig-Maximillian-Universitat, Germany
Peter Mills, University of Oregon, USA
Peter Naudé, Manchester Business School, UK
Irene Ng, University of Exeter, UK
Amy L Ostrom, Arizona State University, USA
A Parasuraman, University of Miami, USA
Paul G Patterson, The University of New South Wales, Australia
Rajesh K. Pillania, Management Development Institute, India
Anat Rafaeli, Technion - Israel Institute of Technology, Israel
Javier Reynoso, Graduate School of Management and Leadership (EGADE), Mexico
Henk Roest, Tilburg University, Netherlands
Inger Roos, Karlstad University, Sweden
Aleda V Roth, Clemson University, USA
Benjamin Schneider, University of Maryland, USA
Per Skalen, Karlstad University, Sweden
Magnus Soderlund, Stockholm School of Economics, Sweden
Amrik Sohal, Monash University, Australia
Bernd Stauss, Ingolstadt Katholische Universitat Eichstatt, Germany
Tore Strandvik, Hanken Swedish School of Economics, Finland
Göran Svensson, Oslo School of Management, Norway
Jillian C Sweeney, University of Western Australia, Australia
Jaana Tähtinen, University of Oulu, Finland
David A Tansik, The University of Arizona, USA
Stephen S Tax, University of Victoria, Canada
Gail Ayala Taylor, Tuck School of Business at Dartmouth, USA
Stephen A Taylor, Illinois State University, USA
James Teboul, INSEAD, France
Bård Tronvoll, Hedmark University College, Norway
Roland van Dierdonck, Vlerick Leuven Gent Management School, Belgium
Allard C R van Riel, Radboud University, Netherlands
Stephen L Vargo, University of Hawaii at Manoa, USA
Martin Wetzels, Maastricht University, Netherlands
Celeste P M Wilderom, University of Twente, Netherlands
Jochen Wirtz, National University of Singapore, Singapore
Lars Witell, Karlstad University, Sweden