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Editorial team

Editor

Dr Richard C Leventhal
7678 Upham Street, Arvada, CO 80003, USA
rcleventhal@hotmail.com

Book Review Editor

Professor Geoffrey P Lantos, Stonehill College, USA

Software Review and Internet Editor

Dr Dennis A Pitta
Professor of Marketing, University of Baltimore, USA
pitta@comcast.net

Misplaced Marketing Editor

Professor Herbert Jack Rotfeld
Professor of Marketing, Auburn University, USA
rotfeld@cob-1.business.auburn.edu

Publisher

Richard Whitfield
rwhitfield@emeraldinsight.com

Assistant Publisher

Jessica Davis
jdavis@emeraldinsight.com

Editorial Advisory Board

Raj Arora, University of Missouri Kansas City, USA
Andy Aylesworth, Bentley College, USA
Barry L Bayus, The University of North Carolina, USA
Dr Blaise J Bergiel, Nicholls State University, USA
David F Birks, Unaiversity of Southampton, UK
William H Bolen, Bolen & Associates, USA
D A Booth, University of Birmingham, UK
Douglas T Brownlie, University of Stirling, UK
Leland Campbell, Bentley College, USA
Frank V Cespedes, [affiliation needed],
Professor Leslie de Chernatony, Università della Svizzera italiana, Lugano, Switzerland and Aston Business School, UK
Professor Roger Dickinson, University of Texas at Arlington, USA
Betty Diener, University of Massachusetts at Boston, USA
Robert Duke, Leeds University, UK
Christopher John Easingwood, Manchester Business School, UK
Dr Eugene H Fram, Rochester Institute of Technology, USA
Benn Greenspan, Evanston, USA
Michael Howley, University of Surrey, UK
Junying Huang, National Sun Yat Sen University, Taiwan (Republic of China)
Robert Hughes, The Trinity Group, USA
Professor Joby John, University of Lousiana at Lafayette, USA
Scott D Johnson, Minnesota State University, USA
Ted Jula, Stonehill College, USA
Peter F Kaminski, Northern Illinois University, USA
Professor Constantine S Katsikeas, Leeds University Business School, UK
Carol Kaufman-Scarborough, Rutgers University Camden, USA
Simon D Knox, Cranfield University, UK
Eric Leventhal, SpencerStuart Consultants, USA
Steven Lysonski, Marquette University, USA
Michael H McBride, Southwest Texas University, USA
James U McNeal, McNeal & Kids, USA
Charles E Pettijohn, S W Missouri State University, USA
John Richardson, Pepperdine University, USA
Mary Lou Roberts, University of Massachusetts Boston, USA
Michael Saren, Univeristy of Leicester, UK
Byron Sharp, Ehrenberg-Bass Institute for Marketing Science, Australia
Rosemary Anne Sharp, University of South Australia, Australia
Elaine Sherman, Hofstra University, USA
Bob Stone, Tuscaloosa, USA
Professor Ugur Yavas, East Tennessee State University, USA
Chyon-Hwa Yeh, The Proctor & Gamble Company, USA