Enterprise diversity in the business of wine
Special issue call for papers from International Journal of Wine Business Research
Guest edited by:
Dr Maureen Benson-Rea and Dr Nick Lewis, the Wine Business Research Group and Wine Industry Research Institute, University of Auckland, New Zealand
To coincide with the 5th International Conference of the Academy of Wine Business Research in Auckland, New Zealand from
8-10 February 2010, we seek case studies with a specific focus on wine business. Case studies on wine business are developed and used in many areas of business learning, academic research and social and public policy. The purpose of this Special Issue is to bring together the best case studies on wine business topics in one volume. Cases are invited from academics and practitioners from any disciplinary background with a focus on learning and insights into such topics as:
- The diversity of regional and national wine industry settings
- The diversity of business structures, business models and/or strategies
- Innovative marketing and branding strategies
- Business and consumer practices that comprise wine industries
- Growth and innovation in wine business
- Trade policy and institutional challenges
- Global outlook for wine business
- Technical and RD related issues
- New entrants to the industry
- Social and cultural issues
- Manufacturing and operational issues
- ICT in the wine sector
- Human factors
- Business history.
The submission and review process
This Special Issue seeks original case studies in any area of wine business, be it about a national or regional industry or individual company/ies. Cases must be between 8-20 pages in length, and be in the form of a teaching and learning case (preferred), historical narrative, or contemporary decision point. Submissions must be made using the ScholarOne Manuscript Central online system (http://mc.manuscriptcentral.com/ijwbr). For more details, please consult the journal author guidelines at: www.emeraldinsight.com/ijwbr.htm A separate title page must be uploaded containing the title, author(s), and contact information for the author(s).
All cases will be subjected to a double-blind review; hence authors should not identify themselves in the body of the paper. If you have any questions please contact the guest editors at:
E-mail: AWBR10@auckland.ac.nz
The deadline for submissions is 30th October 2009.