New from Emerald in 2010 - Journal of Islamic Marketing
The Journal of Islamic Marketing aims to lay the foundation of, and advance, Islamic marketing as a new discipline. It will provide a world-class forum for researchers, academics, and business people where all issues related to Islamic marketing can be actively debated.
The journal identifies the features of the Islamic framework of International Marketing practices and ethics. Marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit margins of businesses. Adherence to such ethical practices can help to elevate the standards of behaviour of traders and consumers alike.
Moreover, marketing issues will be examined from an Islamic perspective which, arguably, if adhered to, can help to create a value-loaded global ethical marketing framework for firms and establish harmony and meaningful cooperation between international marketers and their Muslim target markets.
Coverage will include, but is not limited to:
- Islamic Marketing
- Muslim Consumers
- Islamic Markets
- Commercialising Islam
- Islamic Marketing Ideals
- Islamic Marketing Mix
- Islamic Business Ethics
- Marketing Islamic Financial Products
- Halal Market
- Islamic Hospitality
- Islamic e-market
- Islamic Fashion and Clothing Industry
- Islamic Pharmaceuticals, Cosmetics & Toiletry
- Islamic Law and Marketing Practices
- Selling to Islamic Markets
- Buying from Islamic Markets
The Editor now invites contributions for potential publication in the first volume of the journal.
Submit a paper
The Journal of Islamic Marketing invites research papers for publication that are of high quality and written with the specific intention of advancing Islamic marketing as a new area of usable knowledge for both academics and practitioners active in this field. In addition to research articles, the journal will publish case studies, book reviews, interviews with relevant academics and practitioners, as well as a section dedicated to listing the conferences that share similar interests to the journal.
Papers should be between 3,000 and 6,000 words in length
For author submission guidelines, full editorial team details, and where to send papers see: www.emeraldinsight.com\jima.htm
Please send submissions to the Editor, Dr Bakr Ahmad Alserhan, DAlserhan@emeraldinsight.com