[Skip to main content]

Search
   

Journal search
Marketing Intelligence & Planning

Marketing Intelligence & Planning

ISSN: 0263-4503
Content: Table of Contents  |  Latest Issue RSS RSS
Information: Journal information  |  Editorial Team  |  Author Guidelines
Other: Journal News (inc. calls for papers)  |  Sample articles  |  Events  |  Sponsored Links  |  Recommend this journal


Author Guidelines

Submit to the journal

Please note, all submissions to MIP must now go via the electronic submissions system, ScholarOne Manuscripts. You will need to create an account specific to this journal if you would like to submit a paper. Please see the instructions below for more information:

Editorial objectives

To provide a vehicle that will help practising managers translate conceptual models and market place information into usable marketing plans. Users of research need to communicate with those who undertake research about their problems. They need to know how to process that information and translate it into action plans.

General principles

It is our intention to encourage communications between marketing managers and researchers, to be positioned right at the academic-­practitioner interface.
Contributors are encouraged to spell out the planning implications of their work for those involved in marketing.
Articles based on experiences and evidence - rather than just philosophical speculation - will receive particular encouragement.
A series of short articles on a linked theme appearing in successive issues would be particularly welcome.

The reviewing process

Each paper is reviewed prior to publication by the Editor and Assistant Editor. The Editor and Assistant Editor may, on occasions, choose to submit papers for further review by external referees.

 

Copyright

Articles submitted to the journal should be original contributions and should not be under consideration for any other publication at the same time. Please see Emerald's policy on originality. Use this in conjunction with the points below about references, before submission i.e. always attribute clearly using either indented text or quote marks as well as making use of the preferred Harvard style of formatting. Authors submitting articles for publication warrant that the work is not an infringement of any existing copyright and will indemnify the publisher against any breach of such warranty. For ease of dissemination and to ensure proper policing of use, papers and contributions become the legal copyright of the publisher unless otherwise agreed.

The editor may make use of iThenticate software for checking the originality of submissions received. Please see our press release for further details.

Emerald Literati Network Editing Service

The Emerald Literati Network can recommend, via our Editing Service, a number of freelance copy editors, all themselves experienced authors, to contributors who wish to improve the standard of English in their paper before submission. This is particularly useful for those whose first language is not English.

Manuscript requirements

  1. As a guide, articles should be between 3000 and 6000 words in length.
  2. A title of not more than eight words should be provided.
  3. A brief autobiographical note should be supplied including:
    • Full name
    • Affiliation
    • E-mail address
    • Full international contact details
    • Brief professional biography.
    NB This information should be provided on a separate sheet and authors should not be identified anywhere else in the article.
  4. Authors must supply a structured abstract set out under 4-7 sub-headings (see our "How to... write an abstract" guide for practical help and guidance):
    • Purpose (mandatory)
    • Design/methodology/approach (mandatory)
    • Findings (mandatory)
    • Research limitations/implications (if applicable)
    • Practical implications (if applicable)
    • Social implications (if applicable)
    • Originality/value (mandatory).
    Maximum is 250 words in total.
  5. Please provide up to six keywords which encapsulate the principal topics of the paper.
  6. Categorize your paper under one of these classifications:
    • Research paper
    • Viewpoint
    • Technical paper
    • Conceptual paper
    • Case study
    • Literature review
    • General review.
  7. Headings must be short, with a clear indication of the distinction between the hierarchy of headings. The preferred format is for headings to be presented in bold format, with consecutive numbering.
  8. Notes or Endnotes should be used only if absolutely necessary and must be identified in the text by consecutive numbers, enclosed in square brackets and listed at the end of the article.
  9. Each Figure and Plate should be supplied separately (i.e. not within the article itself). All Figures (charts, diagrams and line drawings) and Plates (photographic images) should be of clear quality, in black and white and numbered consecutively with arabic numerals.
       Figures created in MS Word, MS PowerPoint, MS Excel, Illustrator and Freehand should be saved in their native formats. Electronic figures created in other applications should be copied from the origination software and pasted into a blank MS Word document or saved and imported into a MS Word document by choosing "Insert" from the menu bar, "Picture" from the drop-down menu and selecting "From File..." to select the graphic to be imported.
       For figures which cannot be supplied in MS Word, acceptable standard image formats are: .pdf, .ai, .wmf and .eps. If you are unable to supply graphics in these formats then please ensure they are .tif, .jpeg (.jpg) , or .bmp at a resolution of at least 300dpi and at least 10cm wide.
       To prepare screenshots, simultaneously press the "Alt" and "Print screen" keys on the keyboard, open a blank Microsoft Word document and simultaneously press "Ctrl" and "V" to paste the image. (Capture all the contents/windows on the computer screen to paste into MS Word, by simultaneously pressing "Ctrl" and "Print screen".)
       Photographic images (Plates) should be saved as .tif or .jpeg (.jpg) files at a resolution of at least 300dpi and at least 10cm wide. Digital camera settings should be set at the highest possible resolution/quality.
       In the text of the paper the preferred position of all tables, figures and plates should be indicated by typing on a separate line the words "Take in Figure (No.)" or "Take in Plate (No.)".
  10. Tables should be typed and included as part of the manuscript. They should not be submitted as graphic elements. Supply succinct and clear captions for all tables, figures and plates. Ensure that any superscripts or asterisks are shown next to the relevant items and have corresponding explanations displayed as footnotes to the table, figure or plate.
  11. References to other publications must be in Harvard style and carefully checked for completeness, accuracy and consistency. This is very important in an electronic environment because it enables your readers to exploit the Reference Linking facility on the database and link back to the works you have cited through CrossRef.
       You should cite publications in the text: (Adams, 2006) using the first named author's name or (Adams and Brown, 2006) citing both names of two, or (Adams et al., 2006), when there are three or more authors. At the end of the paper a reference list in alphabetical order should be supplied:
    • For books: Surname, Initials (year), Title of Book, Publisher, Place of publication.
      e.g. Harrow, R. (2005), No Place to Hide, Simon & Schuster, New York, NY.
    • For book chapters: Surname, Initials (year), "Chapter title", Editor's Surname, Initials (Ed.), Title of Book, Publisher, Place of publication, pages.
      e.g. Calabrese, F.A. (2005), "The early pathways: theory to practice – a continuum", in Stankosky, M. (Ed.), Creating the Discipline of Knowledge Management, Elsevier, New York, NY, pp. 15-20.
    • For journals: Surname, Initials (year), "Title of article", Journal Name, volume, number, pages.
      e.g. Capizzi, M.T. and Ferguson, R. (2005), "Loyalty trends for the twenty-first century", Journal of Consumer Marketing, Vol. 22 No. 2, pp. 72-80.
    • For published conference proceedings: Surname, Initials (year of publication), "Title of paper", in Surname, Initials (Ed.), Title of published proceeding which may include place and date(s) held, Publisher, Place of publication, Page numbers.
      eg Jakkilinki, R., Georgievski, M. and Sharda, N. (2007), "Connecting destinations with an ontology-based e-tourism planner", in Information and communication technologies in tourism 2007 proceedings of the international conference in Ljubljana, Slovenia, 2007, Springer-Verlag, Vienna, pp. 12-32.
    • For unpublished conference proceedings: Surname, Initials (year), "Title of paper", paper presented at Name of Conference, date of conference, place of conference, available at: URL if freely available on the internet (accessed date).
      eg Aumueller, D. (2005), "Semantic authoring and retrieval within a wiki", paper presented at the European Semantic Web Conference (ESWC), 29 May-1 June, Heraklion, Crete, available at: http://dbs.uni-leipzig.de/file/aumueller05wiksar.pdf (accessed 20 February 2007).
    • For working papers: Surname, Initials (year), "Title of article", working paper [number if available], Institution or organization, Place of organization, date.
      e.g. Moizer, P. (2003), "How published academic research can inform policy decisions: the case of mandatory rotation of audit appointments", working paper, Leeds University Business School, University of Leeds, Leeds, 28 March.
    • For encyclopedia entries (with no author or editor): Title of Encyclopedia (year) "Title of entry", volume, edition, Title of Encyclopedia, Publisher, Place of publication, pages.
      e.g. Encyclopaedia Britannica (1926) "Psychology of culture contact", Vol. 1, 13th ed., Encyclopaedia Britannica, London and New York, NY, pp. 765-71.
      (For authored entries please refer to book chapter guidelines above.)
    • For newspaper articles (authored): Surname, Initials (year), "Article title", Newspaper, date, pages.
      e.g. Smith, A. (2008), "Money for old rope", Daily News, 21 January, pp. 1, 3-4.
    • For newspaper articles (non-authored): Newspaper (year), "Article title", date, pages.
      e.g. Daily News (2008), "Small change", 2 February, p. 7.
    • For electronic sources: if available online the full URL should be supplied at the end of the reference, as well as a date that the resource was accessed.
      e.g. Castle, B. (2005), "Introduction to web services for remote portlets", available at: http://www-128.ibm.com/developerworks/library/ws-wsrp/ (accessed 12 November 2007).
      Standalone URLs, i.e. without an author or date, should be included either within parentheses within the main text, or preferably set as a note (roman numeral within square brackets within text followed by the full URL address at the end of the paper).

Submissions Process

Authors should note that proofs are not supplied prior to publication and ensure that the paper submitted is complete and in its final form.

Submissions to Marketing Intelligence & Planning are made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access is available at http://mc.manuscriptcentral.com/mip. Full information and guidance on using ScholarOne Manuscripts is available at the Emerald ScholarOne Manuscripts Support Centre: http://msc.emeraldinsight.com.

Registering on ScholarOne Manuscripts

If you have not yet registered on ScholarOne Manuscripts, please follow the instructions below:

If you have previously registered with another journal on ScholarOne Manuscripts but wish to submit to Marketing Intelligence & Planning, you will need to create an author account on Marketing Intelligence & Planning to do so. You can use the same username and password.

Submitting an article to Marketing Intelligence & Planning on ScholarOne Manuscripts

© Emerald Group Publishing Limited | Copyright info | Site Policies