Journal of Research in Interactive Marketing

Social Media Marketing Bootcamp

4th-5th February 2010, Sydney

Static websites are no longer enough to build relationships with customers using the Internet. Websites have become the setting for discussion of ideas, opinions and transactions: Web 2.0 and the growth of social networking have created exciting tools for businesses to find and communicate with customers.

Now, the real challenge for marketers and advertisers alike is to leverage the power of these new social networks to create innovative and original brand experiences. Businesses that are not aware of these tools could be passing up opportunities to create a competitive edge and risk looking staid to an increasingly savvy and social Internet population. However, the entire social media landscape continues to change and evolve at a rapid pace. Companies who do not want to miss the ‘social media marketing train’ need to get a perfect understanding on where and how to start a successful campaign, and how they can efficiently measure their ROI.